Designer Diaries: Twiga Pattern Bazaar

Can you tell us a little about yourself and what you do?

Hello, I'm Lucija Adamovic of Twiga Pattern Bazaar. I'm a surface pattern and illustration maker. I have a background in ceramics and sculpture. I graduated from the University of Applied Art and Design, in Belgrade, Serbia, where I currently live. After a short freelance art career I started to work as a designer in fashion and home decor industry, and have been doing so for the past 10 years. Last year I finally busted a gut to launch my own brand Twiga Pattern Bazaar. So, now I'm working really hard to please Twiga:). 

When did you discover your passion?

Aesthetics, art and design in different forms have been parts of me and my life always. Only, I haven't recognized at first that it could be a profession, a real job. So I started to study psychology, and I found it interesting enough but somehow it wasn't me enough. Luckily, soon I realized that art could be a career, so I graduated from Art University, and I'm working as an artist and designer ever since.

What made you turn your passion into a career choice versus just a hobby?

As I mentioned, it happened in my uni days, so it was my career from the start. I only switched from the freelance art career to the in-house design job. And now I closed the circle, back to freelancing, running  my own studio.

How do you stay motivated?

Actually, I need motivation only to stop working:). I suppose a lot of fellow designers feel the same. Of course, I don’t do quite well with “no”, but a bit of natural stubbornness helps a lot. If you don't have it, do train it. 

Can you share a little about your design process?

The first step is, of course, an idea, but it's really hard for me to discover where it comes from...Sometimes it comes from different things I love, nature, animals, architecture, some vintage, shabby atmosphere. I'm always inspired by folk art and fairy tales. Sometimes I'm responding to a brief.

I mix hand drawing, which I manipulate in Illustrator and Photoshop lately, with drawing on a tablet, directly on the computer. I adore collage, quirky pattern combination, fairy tale atmosphere. 

What is your favorite part about having a creative business?

Definitely it is seeing the work which really represents me materialized, and becoming a part of other peoples lives.

What are some of the biggest challenges you have faced in your career and how have you overcome them?

It was pretty hard for me to move from the security of in-house work to the uncertainty of freelancing. Luckily, I’ve become aware of how it is important to do what you are really passionate about, and once I started I just felt it was the right thing to do. Also, I'm still anxious about financial instability, but I hope to overcome it soon.

What advice would you give to aspiring designers looking to build a successful creative business?

Knock, and it will be opened to you. No matter how many times. Do it honestly and nicely, with faith in yourself. When it becomes hard, leave it for a moment and enjoy other things, but be sure to come back, and knock again. And be patient and hardworking in getting where you want to be. This is the advice to myself, as well.

Networking with other designers is a great way to share ideas, problems, information…to support and be supported.

Whats next for your career?

I'm preparing my new portfolio at the moment. I'm planning to finish it till the end of the summer and then to find a good agent to work with.

Where can we find you on the web?

Please visit me at: