Designer Diaries: Sara Brezzi

Can you tell us a little about yourself and what you do?

MY name’s Sara Brezzi I was born and raised in Poppi, a little middle age town in the Casentino’s Valley a natural Park between Arezzo and Firenze ( Tuscan – Italy). I currently live in the same place where I grew up with my 2 years old Gabriele, my partner Stefano and my dog a 5 year super jumpy border collie named Ulisse.

When did you discover your passion?

My father is a librarian and my mom a kindergarten teacher so I grew up surrounded by beautiful books and this has definitely influenced my passion for books and images.

I've always loved to paint and draw, and create collages for illustrating my "personal stories " I really love children's books, mid century, contemporary and modern illustration really fascinate me. Another thing that I really love are the beautiful and original gift wrap paper, colorful stationery, cheerful and vintage fabrics with scandi vibe, hand drawn typography, and whimsical characters. All of these little things inspire me and put me in a creative mood.

What made you turn your passion into a career choice versus just a hobby?

In 2011 I received my degree in History of Art and Preservation of Cultural Heritage at Siena’s University. My graduation thesis was about Italian’s history of Illustration, but at the theatrical aspect of the art I’ve always preferred the practical one. I started looking around trying to invent or find something that I really loved to do that would link together my different passions. I discovered the beautiful series of courses offered by the site Make it in design: "the Art and the business of surface pattern design” and I began to invest my money in my dream career. I have taken several other courses and workshops and found a bunch of creative, curious and enthusiastic people spread around the world....

Can you share a little about your design process?

Currently I’m working digitally, but all of my creations begin as drawings on paper, I then scan the design on my computer and enhances the piece until I’m happy with it. 

What is your favorite part about having a creative business?

The best thing about having a creative business is that there’s no room for boredom... every day I have to deal with something new and different.  Also because there are so many different areas my work can be applied to (from the home decor to stationery through fabrics, tableware, wallpapers etc ...) It keeps things exciting for me!

What are some of the biggest challenges you have faced in your career and how have you overcome them?

I’m a Mom and a freelance surface pattern designer so one of the biggest challenges I’ve faced in my career regard the economic aspect, and being able to balance my work with other aspects of everyday life, and choose jobs suitable for my style.

What advice would you give to aspiring designers looking to build a successful creative business?

My advice for aspiring designers (including myself) are: look around for inspiration but work on your signature style, update your knowledge and skills, build a network of contacts (I have done this through different Facebook groups) that have the same interests, this way you will be informed about what is happening around you and will be supported by technical and legal point of view, choose carefully suitable project and of course, try to conveyin your work your joy and your creative energy and of course never give up. 

Whats next for your career?

A few days ago I signed up with the NY agency NY Astound Us, I've done this because Art reps bring value as they handle projects, negotiate rates, and acquire work. This allows me to spend more time doing what I love; making art!!!